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Identifying and Fixing 10 Common Technical SEO Problems

Picture of Steven Miller
Steven Miller
Common Technical SEO Problems

Enhancing your website to improve its visibility in search results is important for attracting visitors. However, the intricacies of search engine optimization mean that even minor mistakes can lead to significant setbacks. It’s important to dedicate effort to detect and correct typical SEO problems on your website to ensure you fully benefit from its potential earnings.

What is Technical SEO?

Search engine optimization, commonly known as SEO, is a complex idea. It involves changes to a website to get unpaid and spontaneous traffic via search engine results. A comprehensive SEO plan consists of many elements, yet the significance of technical SEO is often underestimated. Technical SEO involves changes to the website or its server that directly affect how search engines scan, index, and rank the site. Using a Domain Rating Checker makes it much easier to evaluate a site’s rating, track its changes, and determine the main reasons.

Title tags, titles, XML sitemaps, server response codes, persistent redirection, and metadata elements are all considered aspects of technical SEO. It is distinct from the more popular SEO components like social media strategy, analytics, and keyword research. Technical SEO is still quite important, though, despite being more specialized. Solving simple technical SEO problems can lead to a noticeable improvement in a website’s ranking in search engine results.

Top 10 Technical SEO: how to solve it? 

Improving your website requires several complex steps. It is important to do keyword research and create content before your website goes live. Paying attention to the smallest elements such as titles, metadata, and image enhancements is critical as they collectively have a significant impact on your SEO. Once your site is launched, ongoing maintenance and significant modifications are required to ensure it is performing at an optimal level

This is the role of technical SEO. Below is a list of the most important technical SEO problems that need to be identified and resolved:

1. Lack of HTTPS protection. If your website does not have HTTPS encryption, users will see this warning and may decide to move to another website. To check, enter your website’s domain into Google Chrome and check for the “safe” indication. To upgrade your website to HTTPS, you need to purchase an SSL certificate.

2. Improve website indexing. If Google doesn’t index your website pages, it means they don’t exist for the search engine and therefore won’t show up in search results. If you don’t see it, the first step is to submit the URL to Google. The first thing to do is send Google the URL if it’s not visible to you. If your website is already indexed but you see an unusual amount of search results, you should check for any out-of-date versions of your site or any spam that might suggest a security breach.

3. Missing or inaccurate Robots.txt file. One of the biggest mistakes you can make is a robots.txt file that is not configured correctly. To view your robots.txt file, enter your website address into your web browser, appending “/robots.txt” to the end. If you find that the file contains the text “User-agent: * Disallow/”, this means that search engine robots are blocked from accessing your website, and this is likely an issue that you will have to fix.

4. If your web page takes more than three seconds to load, chances are you’ll start to notice a drop in visitors and a loss of ranking in Google search results. These problems are often related to images that have not been properly optimized, browser caching issues, and delays caused by the server responding too slowly.

5. Duplicate material – The importance of content cannot be overstated in terms of its impact on SEO standings, yet it is crucial for this content to be of superior quality and to incorporate pertinent keywords. While having repetitive content might give the appearance of a complete website, it can lead to confusion for search engine bots and adversely affect your performance in search rankings. Should your website contain duplicate or closely related content, ensure to review and apply the Rel=Canonical tag.

6. Incorrectly Applied Canonical Tags: It’s critical to make sure Google views every page on a website that contains duplicate or closely related content as unique. If you find any mistakes when you check the HTML on your website, you may need to reconsider how the content is organized on your site and how your web platform is built.

7. Defective Hyperlinks – For your website to appear in search results, it is important to have a good mix of links within your site as well as those leading to other sites. This demonstrates to visitors and search engine bots that your content is valuable and trustworthy. But over time, these links can become non-functional, leading to a negative visitor experience and potentially hurting your page’s ranking in search rankings. It is recommended that you conduct regular website checks to identify and restore broken or old links.

8. Lacking alternative text for images – Regardless of the importance images have in your search engine optimization, neglecting to include alternative text or having non-functioning images represents a squandered chance to improve SEO. Alternative text, or alt tags, help search engines understand and index your content by describing what each image depicts. Incorporating these tags is an effortless method to increase the SEO impact of your web page and simultaneously improve the experience for users.

9. Enhance your website for mobile users. In 2018, Google reported that more than half of the sites displayed in search results are indexed using a mobile-first approach. While Google may switch some sites to mobile-first indexing on its own, it’s important to check and manually make adjustments if your website is not mobile-friendly.

10. 301 and 302 Redirects: Inactive web pages can negatively impact your website’s SEO. For this reason, it is important to implement redirection to take control of these dead pages and combine several pages when necessary. A 301 redirect indicates a permanent move, while a 302 redirect is used for temporary changes. They are very effective, but it is important to understand their proper use.

Other Tips for Improving Website SEO

The main problems encountered in search engine optimization are related to images. Frequently cited issues included images not loading correctly and a lack of alt text descriptions. Although the importance of images may vary from website to website, it is important to note that Google’s image search feature receives over a billion views every day.

Other common problems related to website SEO include duplicate content, meta description, structured data errors, and linking problems. While Google can usually effectively recognize the most authoritative version of a page with duplicate content, it tends to replace missing meta descriptions with text from the top of the page, which may not adequately entice users to click on the link. Additional problems may arise, and it is up to you to identify these problems and determine which ones should take priority in addressing them.

The success of your website does not depend solely on one element of SEO. Many strategies such as technical SEO, keyword research, and site improvement help create a website that not only achieves high rankings but also ensures repeat visits from consumers.

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