If you’ve spent any amount of time on the internet, you likely understand the importance of hashtags. These category definers can help fresh audiences find your content, connect trending materials, and provide context for your audience.

This is why conducting hashtag research is an integral part of any social media outreach campaign. But what if we told you that there’s an easier way to pore through hashtags? Let’s take a look at the best hashtag tracking tools of 2024, as well as some benefits of investing in this type of software.

What Is a Hashtag Tracking Tool?

In essence, a hashtag tracking tool is a platform or software integration that allows brands to track the engagement, performance, and overall success of their online content–particularly on social media platforms.

While this can provide a look into your own content strategy in terms of what’s working for your brand, you can also leverage a hashtag tracking tool to peer into the process of your competitors–gleaning insights as to what type of content is performing well within your niche.

Top 7 Hashtag Tracking Tools of 2024

When it comes to finding the best hashtag tracking tools for your brand, it’s important to consider both your needs and the desired results for your campaigns–including which social media platforms you intend to utilize. Let’s look at the top seven hashtag tracking software in 2024.

1. Keyhole

Keyhole excels in simplifying what can be complex data into bite-sized, digestible pieces for the user. With a hyper fine-tuned search function, users can seek extremely specific results or even create benchmarks for their campaigns.

By creating simplified reports of analytics, users can easily create actionable steps based on data to propel their next strategy to even greater heights. This tool starts at $79 a month.

2. Brand24

Brand24 effortlessly tracks hashtag mentions across an array of platforms, including social media channels, blogs, websites, forums, and more. Analytics provided include engagement, performance, and mentions from other Influencers who are following your hashtags. Prices vary from $99-$499 a month.

3. Talkwalker

With hashtag tracking tools for scores of social media platforms, including Facebook, Twitter, Instagram, and more, Talkwalker also allows the user to track performance on forums, blogs, and websites.

The user has access to a suite of analytics, including engagement, reach, sentiment, and mentions, with graphic depictions to illuminate this data even further. Through their website, brands can book a no-obligation demo to see if it’s the right fit for their business.

4. Social Champ

Featuring AI capabilities, workflow optimization, and social media strategy tools, Social Champ features a “hashtag suggest” function as well as a hashtag grouping capability. With a wide array of analytics tools, one of Social Champ’s most standout features is its Social Inbox, which allows users to engage with viewers across many social platforms. Prices range from free to $299 a month.

5. Vaizle

While Vaizle primarily deals with Twitter and Instagram, it offers real-time insights into trending hashtags, engagement rates, hashtag popularity, and more. It boasts an intuitive interface that is palatable even for beginning data analysts, and offers a tiered pricing system ranging from $29-$299 a month.

6. Emplifi

Emplifi is an excellent choice for those who are looking for an influencer platform that also offers analytics–including hashtag insights. Emplifi provides the user with data assessing hashtag performance both of their own content as well as other users. Notably, brands can leverage Emplifi to monitor conversations about and engagement with your brand and identify prospective Influencers to work with.

7. RiteTag

This platform is unique in that it also functions as a hashtag research tool, so users can identify the best hashtags to pursue for future campaigns. RiteTag is extremely user-friendly, though a little simple. It is wonderful, for a low-cost tool, at identifying high-value hashtags–though the analysis offerings leave a little to be desired. Pricing hovers around $65 per month.

Why Invest in a Hashtag Tracking Tool 💵

Whatever your social media platform of choice, investing in a hashtag tracking tool can have many benefits that reap financial returns for the growing business owner. These include, but aren’t limited to, the following:

The best hashtag tracking tools will provide insights into the performance of your recent campaigns and those of your competitors, so you can better assess the efficacy of your efforts and strategize for future content strategy.

Are There Free Hashtag Tracking Tools?

The short answer to this question is, yes–there are free hashtag tracking tools. While these can be a great way to get started, free hashtag tracking integrations are not always your best bet–especially if you’re looking for more nuanced, comprehensive services.

It’s important to note that free hashtag tracking technology is oftentimes limited in its capabilities–and many require upgrading to a paid plan in order to access premium features.

Conclusion

We hope that by the end of this post, you will have a better idea of which hashtag tracking tool is the best fit for your business. Whether you opt for a limited free plan or something a little more tailored to your advanced needs, the truth remains that conducting comprehensive hashtag research is an integral component of any social media strategy–or indeed, of any blog or forum post as well.

Whether you’re selling services, tangible products, or information-based ones, harnessing the power of online content can boost your reach and engagement to the next level. By taking a deeper look into the performance of your online content, whether on your website or social platforms, you can better assess what’s resonating with your audience–thus encouraging them to invest in your brand.