To the pantheon of popular social media platforms, which includes Facebook, Instagram, and Twitter, comes a new name: Threads. In just days after it was launched, it’s become the fastest downloaded app in history. 

It’s no surprise, then, that influencers, brands, and users of all kinds are now flocking to Threads to build new followers. The question is, since the app is so new, what strategies can you use to increase your Threads followers? 

We’ll share our top 4 strategies for how to increase followers on Threads, as well as explain why building a Threads fanbase early is crucial to your future success on the app.

But first, let’s dig deep into background information on Threads itself.

What Is Threads?

Threads was launched in the Apple App Store and Google Play on July 5th, 2023. It’s owned by Meta, the same company that also owns Facebook and Instagram.

Meta developed Threads to compete directly with Twitter. It features a similar style of posts that users can connect to one another in a series of replies. Also similar to Twitter, users can publish text up to 500 characters per post, as well as photos, external links, and short-form videos. 

So far, Meta hasn’t released any details about how users can monetize their content. There are also no advertisements yet. Instead, Meta has chosen to focus on building “consumer value” and creating the best user experience possible. One marketing expert, Sparo Marketing CEO Molly Lopez, told Digiday that she expects Threads to start displaying ads within the next four or five months.  

Why Should You Increase Followers on Threads?

Since there are no monetization options or advertisement options on Threads yet, you may be wondering why you should focus on building a following there at all. 

One big reason is the way that Threads has taken off. As we mentioned before, Threads has already broken the record for the fastest-downloaded app in history, beating out ChatGPT. It’s also received an enormous influx of users in a short period of time — more than 100 million users in just five days. 

Threads’ rapid user growth is a sign of its potential as a big player social media app to rival Twitter. Furthermore, if that growth continues, and if Meta is able to create an experience that keeps users coming back for more, it’s just a matter of time before it becomes a lucrative revenue stream for brands, influencers, and advertisers alike.

In the meantime, there’s still ways to use Threads to convert customers. For example, you can share links to your content on other social media platforms where you are monetized; promote your own products or services; and share links to affiliate products. 

There are other benefits to growing a following on Threads aside from turning a profit. For example, you can increase public awareness of your content and your brand. You can also improve your reputation on the platform and boost your social credibility. 

Both of these outcomes can generate even more followers for your Threads account and be an invaluable asset to the growth of your business.

All of these are great reasons to do everything you can to increase your Threads followers!

4 Strategies To Increase Followers on Threads

Here are our top four strategies that you can use to increase your follower count on Threads.

1. Cross-Promote on Other Social Media Apps

If you already have accounts on other social media apps, like Facebook, Instagram, and Twitter, then you already have a huge advantage for growing your followers on Threads. 

All you have to do is create posts telling your current followers that you’ve made a Threads account, with a direct link to your profile or a screenshot of your profile that shows your username. This strategy is effective because many people who are longtime users of Facebook, Instagram, and Twitter want to try Threads, and consequently they want more accounts to follow.

2. Create New Posts Every Day

As with all social media, your goal as a creator is to be as visible on the platform as possible. The best way to achieve that is to create new posts every day. Consistency is key, and for a Twitter-like app such as Threads, so is frequency. Create as many posts as you want in a day, just like on Twitter, to push your content to more users’ timelines. The more people see your posts, the more likely you are to convert new followers.

3. Diversify Content with Posts, Images, and Videos

Just like Twitter, you can post text, but you can also upload images, GIFs, and short-form videos. Take advantage of that capability and diversify your Threads content. Post text, but also include visual elements that will catch users’ eye when they scroll their timeline. When they stop to take notice of your content, and if they like what they see, they may decide to give you a follow.

4. Buy Threads Followers

We saved the easiest and fastest strategy for increasing your Threads followers for list. Buying Threads followers may seem like a cheat, but in reality, it’s a method that has been employed by even the most popular internet personalities, including celebrities, influencers, and brands, since the dawn of social media. 

When you buy followers, you still get all the benefits of a large following like we discussed before, including social credibility and opportunities for growing organic engagement. You just get it faster. 

That speed, and the organic growth that follows, is what allows you to really kickstart your Threads account into high gear, so that you can accomplish your goals on the platform. 

Frequently Asked Questions

• Is It Worth It to Get More Followers on Threads?

Yes. Having a lot of followers on Threads gives you a fanbase with which you can spread awareness of your brand, convert customers, and boost your overall popularity.

• How Many Followers Do I Need to Get Monetized on Threads?

As of July 2023, Threads doesn’t have any monetization policies. It doesn’t matter how many followers you have; you still can’t get monetized.

• How Do I Increase Threads Followers?

You can increase your Threads followers by following the strategies we recommend above, such as cross-promoting, diversifying your content, and buying followers.

Conclusion

With Threads having just come out of the gate, there’s a lot that’s up in the air about the benefits of growing a new fanbase on the app. But one thing is certain, and that is that Threads has a lot of potential. 

If you want to capitalize on that potential, use the four strategies we suggested above to increase your Threads followers, so that when the opportunity to grow your influence and monetize your content on the app arrives, you can take it.